I can't write a blog about peer production and revenue sharing without mentioning Podbridge. The company is part of the ongoing saga to find better podcast statistics. From the site:
Measuring downloads for podcasts is like counting "hits" for Web sites – no guarantee you’re getting through, but what more can you do? Much more. Podbridge technologies reach through the desktop to measure behavior right at the portable device. Your Podscore™ measures reach, frequency, time spent listening and more - concrete data advertisers demand. Prove who listens to your podcast, not just who downloads it. Know them by gender, age, geographic location and more – ten metrics you can use to fine-tune your content, prove your performance and build your advertising revenue.