Wadja, a mobile social network that came on the scene in August, launched a service today that allows users to send free SMS messages to people on their friends list. They've also added SMS alerts notifying users when a new friend request, message, or comment comes in. It's the latest feature to come out of the startup since they released their beta version on August 10th. The team is based in Athens, Greece, and includes Americans, Cypriots, Greeks, and a Scot. They've come this far on around 280,000 euros from private angel investors.
Wadja seems like a solid platform and the profiles display just fine on phones, but it's not clear how they'll differentiate themselves. It's also interesting that they haven't created a different experience for the web - Treemo, for instance, is going for a dual approach. Meanwhile, many of the major social networks - MySpace, Facebook, Friendster - already offer mobile versions. All the basics are in, but I think we'll need something even more appealing than free SMS to make Wadja stand out from the pack.
Wadja User?
Mashable's Wadja profile is at wadja.com/mashable - feel free to add Mashable to your friends list if you sign up!
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