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Lonelygirl15 has been a media phenomenon - if there were systems in place to monetize these videos, the creators could have racked up huge profits. What's not clear is whether the success of the show can be repeated: users bought into lonelygirl15 because it spoke to them on their level - professional shows that reveal themselves from the start are less likely to succeed, and YouTube users are now highly skeptical about the source of videos.
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