Fresh from a deal with MySpace to power the site's search and ads, Google is set to score another big partnership.
Friendster CEO Kent Lindstrom revealed today that the social network is going to partner with Google - the search giant will power Friendster's search and text ads, just as it does on MySpace. The deal is to last two years and financials weren't disclosed. But since Friendster reports less than 1 million monthly unique visitors, the agreement won't be on the same scale as the $900 million Google-MySpace deal.
The hookup is another letdown for Yahoo, which currently powers Friendster search. It also seems to extend Google's dominance of social networking ads: with Google powering the advertising and search on MySpace, Friendster and (eventually) YouTube, there can't be many major networks left to hook up with. Facebook already struck a deal with Microsoft, so perhaps Google will set its sights on Bebo next?
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