Fox Interactive Media has acquired an ad technology firm: Strategic Data Corp. Founded in 2000, Santa Monica-based SDC is all about delivering targeted ads - in particular, Fox wants to deliver "highly-targeted, graphical performance-based advertising".
Although I haven't checked up on it recently, I seem to recall that the Google-MySpace deal was for text-based ads, so there won't be any treading on toes (anyone have insights as to how the two deals fit together?). ComScore says that FIM serves 40 billion page views each month, mainly on MySpace, and it's known that those pages are hard to monetize. IGN, Direct2Drive, AmericanIdol.com and AskMen.com will also benefit from the tech.
SDC's targeting includes demographic and geographic segmentation, plus advanced performance tracking, or so says their website today. Surely there's a need for more targeted ads as MySpace expands globally, into markets that will require very different campaigns.