Google Acquires Adscape, Officially

 By 
Pete Cashmore
 on 
Google Acquires Adscape, Officially
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Update: in vaguely related news (mergers, acquisitions and deaths), our buddy Om gets the scoop that VoIP startup Tello has turned to Jello - it's no more.

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Just a quick note to say that Google has announced its acquisition today of the in-game ad provider Adscape, which we mentioned about two months ago (Google is being slow for a change).

On its FAQ page, Google explains that it will expand to in game ads, although they're not yet sure whether these will look like contextual text ads or something else - perhaps integrated into the game. Red Herring originally rumored the price to be around $23 million, which is likely accurate.

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