Photobucket is teaming up with pop singer Mandy Moore today to launch a video remix contest for high schoolers, and promote the singer's new single "Extraordinary".
Photobucket members can use images, music and video clips of Mandy Moore to create their own mashup, combining the artist's content with their own. The mashups will be created with Photobucket's new web-based remix service, powered by Adobe, and available free of charge to all Photobucket users. The contest begins today and ends April 30th. Submissions will be sent to the high school social network MyYearbook, where users will vote for the best video remix. The winner gets a performance by Mandy Moore at their high school graduation.
This promotion is a great way for artists to connect with their fan base. Offering their content for mashups like this is a good tactic for spreading the word, and is something that indie artists often do to gain traction. Given our Internet culture and the ability for more prominent social figures such as Mandy Moore, to have a wider reach, this really lends them the opportunity to leverage the Internet to better engage fans.
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Editor's Note: Meanwhile, it's generally thought that Photobucket is seeking acquisition.