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Mochila, the global online media marketplace for print, audio, video and photo content, is announcing their new AdMatch Player today.
This branded player will allow viewers to watch multimedia content, including articles, photos and videos. The AdMatch Player can be used by a web site publisher to stream content from Mochila's vast array of media partners to provide ongoing, up-to-date information for site visitors. The streamed content is determined by the web site publisher, by keyword, and enables them to participate in Mochila's ad revenue-sharing model.
This multimedia AdMatch Player provides value to both web site publishers as well as media companies, as it broadens distribution channels, encourages marketers to reach more niche audiences, and lets the rest of us make extra money. As quality content is an especially great add-on to emerging niche social networks, and traditional media is looking to improve their online presence, Mochila is offering a meeting ground that incentivizes many participants in the field.
Adify is another network adopting a similar model solely for distributing ads, and box.net has made significant strides to create a multimedia widget.