Credit:
Update: The site is called Eyevio.
We've got a few sources - including, a few minutes ago, a release - saying that Sony will take on YouTube with its own video sharing site, launching on Friday.
But don't get too excited: Friday's launch will be in Japan only, with expansion globally at a later date. I don't hold out much hope that the electronics and media giant can corner this market, although there's plenty of reasons why they'd want to.