Prom Queen's production company Vuguru, which is headed by Michael Eisner, announces today a partnership with AudioStreet.net in order to give unsigned musicians the chance to have their music featured on the Prom Queen soundtrack. Special Ops Media is managing online publicity for the campaign, and brokered the partnership between Vuguru and AudioStreet.
Musicians on AudioStreet can upload original music and enter for a chance to have their music played in several upcoming episodes of Prom Queen, and multiple winners will also be included on the soundtrack as well as the future DVD release for Prom Queen. The webisode series is rather drawn out, with over 80 episodes at 90 seconds each, and has reached critical mass with their early episode releases on MySpace, where they've gathered quite a following. AudioStreet's online network aims to provide musicians with the tools needed to promote themselves online, and currently reports over 60,000 bands registered with their site.
The partnership between Eisner's production company and AudioStreet is really incorporating online social networking and viral marketing for the lifeblood of the Prom Queen series. It is the most popular and successful webisode series to date, and will create standards for online marketing for both professional and amateur producers in the future. In related news, Afterworld's web series is leveraging video-sharing sites' ad revenue programs, and VideoEgg is a central syndication provider for another web series, The Burg.