Google AdSense has added some new features for video, and its launched a pilot for a small group of publishers to test streaming video ads with their online content. Publishers can control when ads play in the video and choose which ads go with which videos.
This is different from Google's existing offerings with AdSense in that it offers much more control for publishers looking to further monetize their videos and offer something other than pre- or post-roll ads, or inline ads, which are often difficult to obtain without going through a video hosting service that has already set up relationships with ad distribution networks.
You've heard the expression "Content is king." We completely agree, and we also realize that these days website content is much more than just text -- it's also video. That's why we're excited to announce that this week, we're launching a pilot with a small group of publishers to test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the ads.