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Chris Anderson, editor of Wired and author of The Long Tail (a phrase that seems to appears in every startup's business plan these days) will launch his own startup on May 31st. The launch of BookTour.com coincides with the Book Expo America event in New York next week.
BookTour is self-funded and there are two other partners involved. With the Long Tail theory applying mainly to books, music and movies, and becoming a bestseller itself, Anderson's startup will no doubt have its basis in that experience.