Two year-old Blip.tv, the video sharing site for independent producers, announced the closing of its series B financing, and its first venture capital investors. The financial details of this round were not disclosed. The round was led by Ambient Sound Investments while the venture capital was provided by the fund established by the four founding engineers of Skype.
Other participants in the round include Lauder Partners, Jeffrey Sechrest, Managing Director and co-head of the media and entertainment division of Lazard and Andrew Rasiej, founder of the Personal Democracy Forum, among others. With the recent funding, Blip.tv plans to expand on advertising sales, content management and programming, talent relations and technology development.
This is important for the furthered development of Blip's ad program, which enables producers to create their own ad campaigns. Blip.tv is also looking to incorporate additional advertising options for content creators, and diversifying these options may be the way to go, as several video-sharing sites are experimenting with ad revenue-sharing programs.
Others dabbling in ad revenue-sharing models include Guba, Metacafe, YouTube and Revver.