TurnHere, the video company that creates videos for businesses, is releasing a series of online videos featuring Simon & Schuster authors and sneak previews of new releases. The videos will be showcased on the Simon & Schuster-branded YouTube channel as well as BookVideos.tv, an online channel dedicated to books and authors.
The channels will be cross-promoted, and all of the videos will be available at SimonSays. The branded channels will feature authors from several divisions including Adult, Children's, and Audio. Videos will provided behind-the-scenes clips from the author's lives, as well as their inspiration. Some of the authors involved include Sandraw Brown, Santa Montefiore and Blair Underwood. The online efforts aim to bring about another marketing strategy and outlet for literature to gain new fans and engage existing fans with some semblance of on-demand content that acts as added-value for those involved in the industry.
FanLib is an online community for a similar audience. Other branded YouTube channels include National Geographic and Bollywood.