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If you're a huge IT company, it seems like simplified mashup-making is the way to go. First it was Yahoo! with its Pipes, then it was Microsoft with Popfly, and now it's Intel with MashMaker, another mashup-making tool.
It allows you to create mashups with unstructured data; in other words, you can just copy and paste bits and pieces of data and MashMaker will make sure that it comes out OK. Intel claims that the whole experience is similar to working in a word processor or a spreadsheet, which most users should be familiar with. Check out this PDF document on MashMaker from Intel here and the video demonstration embedded below.