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Revver is introducing its impression-based advertising products to advertisers as well as content owners later this month.
Ad options will include pre- and post-roll video ads, offering more ways for advertisers to reach target audiences and for Revver users to earn more revenue. Being one of the first video-sharing sites to offer an ad rev-share model to users, it's a natural step for Revver to take. The site will be testing the new features in the next couple of weeks. While pre- and post-roll video ads are relatively new in the marketing space for user-generated content, several sites are adopting these options and it could possibly end up complimenting Revver's existing CPC model.