Eyespot, the video editing tool, has launched its Media Campaign Platform, letting advertisers and marketers tap into social networks through user-generated content.
Video campaigns can be created by users from content provided by advertisers. This provision of premium, branded content to be mashed up with other content that's available throughout the site is the latest attempt by a video-sharing community and marketers to engage consumers and harness the viral potential of online videos.
The platform has been created by Eyespot to offer a self-service approach to brands and advertisers looking to connect with users in a more direct manner. This reduces the time needed to create online video campaigns, and lets the users to most of the heavy lifting when it comes to video creation and spreading of content.