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AdPerk is a new advertising network that offers direct rewards to consumers for watching commercials online. Popular Science has signed on for AdPerk's service, and Dwell magazine debuted along with AdPerk's launch last month.
So this is how it works: Popular Science offers a free annual subscription (that's one year of free magazines) in exchange for the consumer to watch video ads, pulled in from a variety of marketers. The consumers will have to perform a verification sequence within 30 seconds of watching each video, and provide their names and addresses upon checkout. They'll also receive a digital version of Popular Science's current edition directly after the completion of their tasks. Popular Science in turn gets a new customer, as well as future marketing data for targeted campaigns.
Consumers do get to choose the videos they'd like to watch, and don't have to watch them all immediately. But the whole purpose here is to get people's attention long enough to actually watch the video ads. That's always a daunting task. AdPerks will also bring in the advertisers on behalf of the publishing companies that go along with its service, so there's also no correlation between the magazine's advertisers and this particular set up.