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Viagogo, the European online ticket company, is launching it service in the U.S. It's announcing the Cleveland Browns as its official secondary ticket partner.
Setting up a network for individuals to buy and sell tickets from each other, viagogo has also partnered with several teams to offer tickets to consumers. The partnership with the Cleveland Browns makes it the first third party company to become an official secondary ticket partner. Looking to make ticket sales more central to fans, leveraging the viagogo community and others like it is becoming more and more appealing to sports franchises and venues to take this approach.