With the official launch of Asterpix.com on September 6th, they are aiming to bring "hypervideo" to the masses for anyone to use. The site is already live.
Hypervideo is a concept wherein you can make hyperlinks inside a video (see embedded clips below). Say there is a video of a war movie with a tank in it. You make the tank into a hyper object, and when the user clicks on it, they might be taken to a menu of other videos about that object. The technology is not only limited to stationary objects either; Asterpix can calculate the trajectory of a moving object and continue to make it a link no matter where it goes in the frame - pretty impressive. All the user needs to do is look for the little circles that appear on an item to know it is a link.
Asterpix was founded in October 2006 and raised $4 million in venture capital from New Enterprise Associates. We think the technology is neat. The company isn't aiming to become a destination, however: they don't host videos, and they're looking for partners to integrate the tech into existing sites via widgets.