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Origin Digital, a video applications service provider, will be the first to bring on-demand video and audio capabilities to support virtual worlds. That includes Second Life.
This means that users can integrate streaming video and music in their Second Life worlds. Upload streaming video, music or other user generated content, and it will be transformed to be used in virtual world communities. You can create your own customized video content to be played in virtual worlds, bringing new meaning to multimedia experiences. While you could already bring your videos and images into Second Life, the on-demand capabilities introduced by Origin Digital make for a more flexible platform for media integration. The company has a distinct focus on brand marketing for online campaigns, so surely a goal of Origin Digital is to offer advertising and branding opportunities that can be extended to virtual worlds.