We caught wind that Google Gadget Ads would be launched today, and they're actually here. We've got a few more details on the Gadget Ads now.
The widgets will be able to support real-time data feeds, images, video, and more. They can be developed in Flash, HTML, or a combination of both. As they look and feel more like web content, they're a significant departure from the Google ads we've grown accustomed to. They're far more attention grabbing and enticing than text ads, that's for sure. You can use either a CPC or CPI pricing model for your text ad, and as with all effective widgets, they can be shared by others and easily spread across the web.