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Turn, an online ad network that automates the process of selecting the best ad placements, has raised $8 million in financing. The company is notable for being founded by Jim Barnett, the former CEO of Altavista, which was one of the more popular search engines of the 1990s.
Turn hopes to differentiate itself from the dozens of competing online ad networks through an automated process that saves time for both advertisers and publishers by using algorithms to select the best ad placements.
Investors in this round of funding include Norwest Venture Partners, Trident Capital, and Shasta Ventures.