DEMOlive saw the introduction of an innovative new method to do local business searches with the launch of FastCall411.
The idea behind FastCall411 is that using either your mobile phone or their website, you enter what you're looking for (plumber, locksmith, etc.), enter your zip code, and FastCall411 will start calling around for you. Once they find a business that is either open or willing to take your call, the service will ring you back and connect you to the merchant.
Merchants are ranked on things such as call acceptance (tests showed that to run around 25%), consumer reviews, and their availability. Those that rank highly will become "FactCall411 Recommended" merchants.
The service is completely free to the consumer and is underwritten by participating merchants. You can access the service from traditional phones, mobile devices, their website, or widgets on participating merchants websites.