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Belo has not only signed up to participate in Mochila's syndication and AdMatch program, but has also made an investment in Mochila as well. The financial terms of the deal were not disclosed.
As part of Mochila's AdMatch program, Belo will be able to offer its content for Mochila's marketplace, and be distributed through Mochila's widget AdMatch player to web publishers that have embedded the player on their sites. Belo owns several media outlets, from broadcast to cable networks, across the country, and is surely looking to Mochila to aid in the growth of its online sector. This partnership actually highlights the ability for a device like Mochila to help bridge the gap between traditional media and online platforms.