Armani's virtual store in Second Life has opened today, and the designer himself has gone to the grand opening as his avatar, and was interviewed by Style.com's fashion director Candy Pratts Price for the event.
Second Life users can now don themselves in Armani clothing, purchased with Linden dollars or directly through his online store for non-virtual items. Finally, a really smart integration of a clothing brand and Second Life, with options for purchasing real life items as well. Furniture next? Please?
It's good to know that not all brands are having second thoughts on investing in SecondLife, and it's far easier for a brand like Armani to take advantage of the virtual world for direct sales, as opposed to Pontiac, or companies that have purchased virtual space for office collaboration purposes. Other virtual worlds that are integrating real brands include Stardoll, Meez and SceneCaster.
[via Reuters]