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Squidoo has just launched SquidBids. This is a promotional tool for individuals that live and breathe eBay, whether they're regular sellers or have an eBay store.
What SquidBids does is establish a sphere of associated information around you and what you do, kind of like having your own website and company blog. This enables you to establish yourself as an authority, so people will value you for your expertise, thus buying items from you just because you're you. Branding yourself, essentially, so that you'll be the trusted go-to person that people pay extra money for.
So tell SquidBids what your specialty is, and it will begin to build your "presence." It offers a place for you to write blurbs, showcase your eBay items, accept notes from others, cross-promotion with other eBay sellers, Flickr photos, Twitter updates, related Google search results based on your specialty, and a few other features. It also gives you a mechanism to connect directly with your customers so you can give them email updates and newsletters on your items. SquidBids also incorporates its own user rating system that allows site visitors to offer multiple levels of feedback.
Establishing an "authoritative longtail" is what SquidBids is doing, and the result is an integrated network that does for e-commerce individuals what MySpace did for musicians. SquidBids seems to be integrated with Squidoo, and I expect integration with the newly launched SquidWho as well.