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Gifts.com, the leading online provider of gift ideas, announced the purchase of GiveFun.com. Adding the gift card functionality of GiveFun to the high level partnerships of Gifts.com is a sensible move for IAC, holding company for a variety of one-stop solution sites including Ask.com, Evite, RealEstate.com, and others.
Users of Gifts.com can now customize gift certificates for a variety of retailers including GAP, Brookstone, Macy's KB Toys, etc without leaving the main site. This move solidifies Gifts.com as a primary player in online gifts and also injects another personalization tool to compliment existing services like "Personality Profiler" and "Wish List."