Adobe has landed a deal with the BBC for online delivery of videos. Using the Adobe Flash Player software, viewers will be able to watch free programming online through the BBC iPlayer. It will be available as streaming content on Macs, Linux and Windows by the end of the year. What's great about this particular strategy is the uniformity of the iPlayer, as it will now be accessible to a much wider audience.
This will hopefully make a lot of people happy, as the iPlayer's launch caused quite a stir with the limitations of its service, which neglected a lot of users, especially those on Macs. The biggest difference here is also the fact that Adobe will be providing on-demand streaming content, as opposed to the iPlayer's download service, which lets you keep programs for a predetermined amount of time.