USA Today is expanding on its initial widget offering, covered here, which launched three travel widgets.
This second release of widgets covers a broader spectrum of content, including entertainment videos with reporter Will Keck and headlines from the Lifeline Live Blog, popular headlines, politics, and USA Today Snapshots. There's also Pop Candy, which is Whitney Matheson's quirky blog on pop culture. You'll see that the majority of these have to do with attention-grabbing content. With a focus on entertainment and popular news, video and imagery content.
As the first set of widgets launched by USA Today, this second release of widgets offers rather plain widgets, but I suppose these are branded so for the publications' purposes. Time Magazine and National Geographic have begun to move in the same direction, launching widgets for their news content as well.
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