Tiny Pictures, the company behind radar.net, has added two new features for its mobile access application. An iPhone-optimized version of radar.net has been launched, which offers the full range of photo-sharing and conversation features that are found on all Radar platforms. As with all other apps optimized for iPhone use, it also takes advantage of the device's touch screen. Additionally, it supports streaming video for clips shared on the Radar network.
The other new development for Radar is a Tiny Pictures gallery, which offers subscription-based content channels for users. What these galleries offer are mobile media-sharing options for a collection of outside content as well as content being pushed through Radar's promotional partners and advertisers.
This looks to resemble an advertising option that's similar to those found inline with your Facebook news feeds, alongside updates from content being shared between you and your personal network. I also imagine this feature could tie in nicely with Radar's recent update, which offers new content notifications via IM.
Content providers that have teamed up with Radar for this particular launch include Fox film "Hitman," Fuguu, IWOOT and Vimeo, the video-sharing network. Will this form of public content being integrated into private networks work, especially on the mobile end? It's an opt-in feature for users, so it's not an obtrusive manner of advertising or promotions.