Glam Media claimed to be the number one destination for women back in June. Much was made of those numbers, which consist not only of Glam.com traffic, but sites that the company represents for advertising sales.
As for actual destination sites, October numbers from comScore show CafeMom as the number one site for women in terms of total page views, racking up a total of 90 million of them. BabyCenter is number two at 77 million, with iVillage in third at 67 million. As for Glam.com, it places a distant 9th with just 4 million page views on its site.
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For CafeMom, the top ranking marks a swift ascent for the company - it has been less than a year since we covered their launch. Along the way they have also brought in an additional $5 million in venture capital.
Meanwhile, it’s no mystery that Glam.com itself is not an especially popular site. Their focus is on building out its network, and to further bolster that business, they’ve recently launched a platform for distributing content.