Splashcast has been doing some introspective analysis, reflecting on these past few months of major change in the social networking world. When you've got a rather new media-sharing tool that introduces a somewhat novel concept and operates as an integrated tool relying on the very nature of online social networks, there is indeed some necessary assessment you must afford yourself as a business.
So what has Splashcast learned? Facebook is kinda important, in a younger demographic, experimental kind of way. It was during the launch of Facebook's open platform that Splashcast began to veer in a new direction, offering up its services for custom, branded use.
In doing so, it also created some Facebook applications for a number of content producers, enabling them to create their own highly interactive channel for distribution purposes. Splashcast may have found its most practical niche--its white label solution. Sony BMG seems to like Splashcast as a product, as it's signed on for five new channels to distribute content for its Legacy Group: Bob Dylan, Johnny Cash, The Clash, Journey and AC/DC.
[img src="" caption="" credit="" alt=""]And as Splashcast has found that creating custom solutions specifically for artists is a good route to go, the company has brought on Charlie Baker as executive vice president, and a board member. As a former Nike and Starbucks executive, Baker served on the executive board at Nike as a VP, and acted as CEO of Starbucks, Australia. Sounds like Baker has a good Rolodex of brands (and brand management), and advertisers, which is precisely what Splashcast needs to take it to the next level. For branded solutions with major brands, as well as possible monetization (ads? ad network?), Splashcast is going to need a marketing vet like Baker to further it down this road.