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Twittpoll is the latest to take advantage of the mobilizing and speedy capabilities of Twitter, this time for polls (hence, the name). From Twittpoll's updates you can vote for one option or another by clicking on the tiny URLs that appear in the updates. If you follow Twittpoll through your actual Twitter account, then this is even easier to do, as the poll is right there in your updates. Otherwise you can check out all the Twittpoll updates on its website, and vote from there as well.
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So in terms of a company using the economy of Twitter for its own purposes, this is a fairly interesting manifestation of leveraging another service for mobile and instant gratification purposes. The polls last for only 24 hours, and you'll also be updated on the results. Unless you're really into polling, especially in a slightly unorthodox manner, Twittpoll won't be much more than a fun and somewhat quirky thing you can do in order to interact more with Twitter tools, if you happen to catch the Twittpoll update.