Two recent updates for The Weather Channel incite a few larger questions regarding the company's direction for 2008. First up, a new mapplet for Google Maps makes weather conditions more readily available on a map. Secondly, The Weather Channel has been chosen as Google's exclusive provider for supplying weather conditions, forecasts and radar for Google Earth.
Looking back at what The Weather Channel has been up to lately, it's rather evident that the weather resource is looking to quickly expand its reach across the web. From MySpace to the iPhone, AdMob, and video across multiple networks, The Weather Channel has been very busy.
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And this isn't the first time that the Weather Channel has worked with Google. It had already worked with Google Earth to create a layer on the satellite map service. The new mapplet gives you more customization options, which should be good for Googly map lovers out there. As Centernetworks noted, the questions looming for the Weather Channel concerns its relationship with its other partners, which includes Microsoft for its mapping technology.