SellaBand is taking things to the next level, with a concert tour for 2008 and an official announcement of its partnerships. You may recall that SellaBand is a service that lets music fans take a stake in their favorite artists in order to help fund their record. Once enough shares have been purchased ($50,000), then an artist gets to head off to the studio and make an album. A new partnership with The Orchard means that these artists get to work with industry professionals, and take advantage of some marketing know-how.
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I discussed at length the SellaBand model when the company announced its partnership with Amazon, which will be selling artists that have reached the threshold and have been able to make an album. More recently, The Orchard has been added to the mix, joining SellaBand's other partners Amazon and Heineken Netherlands for sponsoring the concert tour.
The partnerships take full effect on January 21, 2008, and the dates for the concert tour have been announced for Rio Grande, NM, Boston, MA, London and Amsterdam. Heineken has in fact renewed its partnership with SellaBand, with some upgrades thrown in there. The beer company will be sponsoring the live events as well as "SellaBand Presents..." which are compilations of top SellaBand acts.