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While some of the overarching themes that Donahoe has spoken of revolve around search tactics and other ways of getting products in front of buyers in a more effective manner, the details to this end involve streamlining the purchasing process. Part of this will include an additional reduction in listing and gallery fees in the US by 50% in order to encourage sellers to post more items with images. This particular change should take place on Feb. 20, reports PC World. eBay had already announced plans to reduce bulk listing fees.