Meebo is adding an API to Meebo Rooms, as well as launching what it calls the Meebo Network so partners can share in revenue from advertising.
While Meebo already had an API and offered Meebo Rooms for integration with Facebook applications, this latest option from Meebo lets developers use the Meebo Rooms API for combining applications with the their existing user base. This means that if you run an online community and want to add Meebo chatrooms, your users will be able to seamlessly use their existing usernames and passwords.
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As for the ad network, the revenue split for the Meebo Network is 50%, and a licensing option is available for those that would rather have an ad-free chat room. As with many other integrated, media advertising options, Meebo will be testing ad placement within its new network in order to further automate the process with additional features of implementing optimal ad placement for future use.