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In a sea of video how-to sites, WonderHowTo has recently launched one of its own, and has just closed a Series A round of investment funding led by General Catalyst Partners. WonderHowTo has also signed an ad sales deal with Scripps Network, a company looking to expand the reach of its online properties, including the recently launched FrontDoor.
With WonderHowTo's CEO, Stephen Chao, being a Hollywood vet, the touch of commercialism is quite evident when you visit WonderHowTo's site. So the question is, can Chao make WonderHowTo work, when it's later in the game and faces serious competition from sites like VideoJug?
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While most of the earlier entrants into this space were more inclusive to the type of content on the sites, the more recent video how-to sites have typically been for various niche markets. Yet, the recent funding of how-to site 5min means there's a growing interest in the market, WonderHowTo has few differentiating factors. The one I did pick up on was the emphasis on community, and the blatant site navigation that lends WonderHowTo to be utilized as a search engine as well.