Online video platform TurnHere has raised $7.5 million in funding from Venrock and Hearst Interactive Media. The funding will go towards product development and expansion of the TurnHere filmmaker network, as well as the company's in-house production team. While TurnHere has been working hard in the past year to increase the number of partnerships it has with clients and other companies, in order to spread its service and products across the web.
Founded in 2006, TurnHere helps brands create videos to be distributed on the web. With the growth and success of video-sharing networks, TurnHere has been able to leverage these third-party services to expand the distribution of its own content, thus providing video content as well as channels for spreading the word across the web, on behalf of the brands it works with.
[img src="" caption="" credit="" alt=""]As ad network SpotRunner has recently acquired GlobeShooter in order to increase its filmmaker presence across the nation for a purpose similar to TurnHere's, it's clear that the space is heating up, and affordable video ad creation is an achievable goal for nearly every brand out there. With such competition on the rise, TurnHere will need the funding to further expand its own presence in order to remain competitive in the market.