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ZocDoc is an online appointment tool for searching for doctors and scheduling appointments as easily as making a restaurant reservation for dinner online. The company launched early last autumn in the New York city area, focusing initially on dentists.
Nearly 6 months later, ZocDoc has about 50 dentists that have signed on board to try out this free scheduling service, and is now ready to roll out its tools for doctors as well, beginning Feb 14th. When I first spoke to Cyrus Massoumi and Dr. Oliver Kharraz prior to the launch about its upcoming expansion, and was anxious to hear about how the company had grown in these past few months. "It's all been organic," Massoumi said. "Doctors are approaching us, asking when we'll be ready to add them to our site."
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In addition to layering doctors into ZocDoc, the company will be launching its service in two new cities, branching out on its nationwide plan. Users voted, and the next two cities that will have ZocDoc's search and appointment services will be San Francisco and Washington D.C. This roll out strategy is quite typical for localized search tools such as ZocDoc, and seems to be allowing for a rather focused effort on building up databases.