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Taking a break from dodging Microsoft, Yahoo is doing some buying of their own, scooping up Maven Networks for $160 million. Maven is an online video platform provider, meaning versus a destination site like YouTube or Metacafe, they provide the technology to power Internet TV for big media companies like Fox and Scripps.
Yahoo sees an opportunity to further monetize the relationships Maven has established by selling video ads to their large customer base of display advertisers. Maven offers a few different types of video ad formats, including pre/post rolls and overlays. According to Yahoo, advertisers will now be able to buy video advertising across both Yahoo properties and those powered by Maven.