[img src="" caption="" credit="" alt=""]The so-called “death of the page view” has been a prediction on many people’s lists for a long time. The last time I recall the subject getting a thorough kick around the blogosphere was in late 2006 when Steve Rubel authored a post titled “the imminent demise of the page view.” While there is plenty of merit to the argument that the page view is becoming a lousy metric for measuring the popularity of a Web site and for selling ad impressions, no one has yet come up with a winning solution to replace it.
Today, VideoEgg threw their hat in the ring at solving the problem, launching pay-for-engagement ads that require users to actively participate before any money changes hands between advertisers and publishers. Clearly, there is a big benefit for advertisers: pay only if users actually respond to your ad in some way. But for publishers, there may be some apprehension to adopt the format, since it doesn’t provide the predictably of CPM ads (which are based on number of impressions served.).
Today, the company is hosting “Engagement Debate ‘08” in New York, which our own Pete Cashmore and Adam Hirsch are attending.
In the meantime though, today’s poll:
n{democracy:93}