Google took a while to introduce AdSense options for its YouTube acquisition over a year ago, but when it finally did come out with AdSense for YouTube clips, it worked with a select group of advertisers and publishers. Now, Google is finally rolling out a fuller, more inclusive AdSense service for use with videos, which should eventually be found here, though the site doesn't seem to be available to the public just yet.
As NewTeeVee notes, Google has already signed some video advertising companies to work on this larger platform, including YuMe and Tremor Media. There are also a slew of video networks that have also signed on to be a part of this fuller AdSense network, including ExpertVillage, MyDamnChannel, and Revver to name a few. What's that mean for the competitive methods for the likes of Revver and its new parent company Live Universe? As we've seen from the company's other video network and YouTube rival LiveVideo, the marketing strategy of Greenspan is often to take a YouTube feature and make it better or more usable.
