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What if you could take the theory of brand recognition and apply it to learning a new language? You'd essentially be taking the tactic of immersion, to some degree, in order to pick up on new vocabulary words on a regular basis. A new application called LearnIt has begun to apply the theory of brand recognition to the learning of a new language, using the web as a giant billboard.
LearnIt Lists aren't found in a stand-alone site, but operate through a series of widgets that you can place nearly everywhere on the web you may find yourself frequenting. That includes your iGoogle start page, your Facebook account, your MySpace profile, and more. So what LearnIt does is provide a list of 10 words in this cross-platform widget, and it's present nearly everywhere you go on the web. Today, LearnIt Lists are now available for your iPhone as well. Get it here.
Once you get your LearnIt widget set up, you can also modify the settings to hook up with your web search, so that the daily words will be present across the web in a more contextual manner. LearnIt is still in beta development, so there are a number of tweaks to still work out, but its concept of introducing new words to you on a regular basis is interesting.