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MyWaves, the company that lets you take your video content mobile, is very proud of its new partnership with Sports Illustrated. This web-to-mobile service is the first to partner with the publication for taking the Swimsuit Issue to the mobile realm.
[img src="" caption="" credit="" alt=""]Those hot girls in bikinis will be available on a dedicated MyWaves channel, which is ad-supported, to it's totally free for you. I'm sure brands are looking forward to the mobile advertising opportunities, more importantly, so is MyWaves. In case you're a curious advertiser, MyWaves is reporting 180,000 impressions for the new channel, in just one week.