This one was released under will.i.am's new artist promotions site, DipDive, which he described as a project he's working on to take advantage of viral promotion for new and old musicians alike, similar in the style of Radiohead's breakout success, independent of major label promotion.
This is the third Obama-related project that will.i.am has undertaken (the first, of course, being the "Yes, We Can" video), and the second being a video remix of the project called "HopeActChange."On a political note, this video, like the last one, tends to emphasize the more feel-good aspects of the Obama campaign, and is very light on any sort of communication in terms of what sort of policies Obama intends to affect should he be elected. Several tech and political bloggers have noted that this may end up backfiring for the Obama campaign, as it promotes him as a candidate of nothing but feel-good language, as opposed to one of actual substance.Still, to paraphrase the candidate himself, you can't really argue with the message of hope. It is a strategy that appears to be working for him, and for will.i.am as well. I had a chance to speak with will.i.am shortly after the launch of his first video on Mashable Conversations.
The embed is available below, or you can download the MP3 file directly here.
