Spot Runner has been making a lot of changes lately, namely two acquisitions in order to build its brand, extend into local regions across the nation, and bulk out its web presence and client services. The advertisement placement company is now announcing a new executive vice president of National Marketing Services, Joann Bradford, effective late March. Bradford will be in charge of leading the business unit focused on national advertisers.
[img src="" caption="" credit="" alt=""]Coming from Microsoft, where Bradford served as corporate vice president and chief media officer of MSN Media Network, she has a great deal of experience in marketing media. What may be most useful to Spot Runner in bringing on Bradford is her ability to work across platforms (from OfficeLive to Xbox), which is the very direction in which Spot Runner is now moving, thanks to its most recent acquisition of Weblistic.