Months after receiving $5 million in funding, Brightroll's video advertising network is coming out with HD ad units, enabling brands to deliver HD-quality advertisements across Brightroll's network of content publishers. Despite initial hesitation to push HD content across the web, the continued merging of web and home theater entertainment, along with increased use of web distribution for premium and broadcast network content has kept the spreading of HD content going across the Internet.
Given the current climate for video advertising and the promise most content providers and marketers think video advertising holds, it's an expected progression for an online video advertising network to make. Finding ways for advertisements to best fit into existing content is a key component of brands to strive towards, and Brightroll is looking to make itself a more attractive advertising network in supporting HD ads.
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In doing so, Brightroll is also straddling the fence that currently divides web and home theater content, even as these two channels of content delivery are finding more and more ways to overlap each other. By supporting HD ads, those brands with HD-ready marketing content can turn to Brightroll for a turnkey solution that fits with existing content to be spread across the web.