Reevoo, which officially launched its product review site last summer, has received an undisclosed amount of funding from France-based Banexi Ventures Partners, the firm that backed Kelkoo before it was sold to Yahoo in 2004. Existing investors Eden Ventures have also participated in this round.
Reevoo was founded in 2005, and has spent the better part of last year fleshing out the site and working directly with contributors to build up content. As with a number of other product review sites, Reevoo combines user-generated content from verified consumers along with reviews.
In a distributed method of making this review content available across the web, Reevoo offers this data to retail partners to place on their site, in hopes of giving the shopper the easy route to an informed decision, without having to do as much research on their own.
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With this recent round of funding, the UK-based Reevoo is looking to spur its international growth, starting with France. Reevoo is in fact opening an office in Paris to get the French operation off th ground, and is launching the French version of its site accordingly.
Reevoo's distributed approach is a testimony to the types of relationships many product review sites aspired to in years past, though many others have since given way to a more social approach in an effort to create an independent search engine of sorts, but Reevoo's integrated strategy is one that's eventually reached by many, sometimes through other means.